PUBLIC is a creative agency that excels at brand identity and strategic communications. Based in New York City, PUBLIC helps clients communicate their core values with broader impact, efficiency, and appeal.
"Walk into most PR agencies and you'll walk out with some good ideas. The difference between that and a good PR campaign comes down to execution. More than any other agency I've worked with in my career, PUBLIC understands this value."
HEAD OF PUBLIC GOVERNMENT AND INDUSTRY AFFAIRS, NORTH AMERICA, ZURICH
Brand PANIC is a perceptive diagnostic for evaluating brands and developing communications strategy and tactics. By analyzing the five core elements of brand, PUBLIC helps clients understand where they stand and what they stand for. The patented process highlights brand strengths, isolates areas of under-achievement and sets benchmarks for brand growth.
Learn More about PANIC Brand Metrics
What your brand stands for and believes in
How the brand presents itself
The conversation surrounding the brand
Notable consumers endorsing the brand
The actual quality of the product
PUBLIC offers PANIC to all our media relations clients, or provides separate PANIC consulting services. PANIC has been adopted by the Georgetown University McDonough School of Business, where PUBLIC lectures annually on the graduate level marketing syllabus.
PUBLIC NEW YORK CITY
150 West 25th, Suite 401
New York, NY 10001