PUBLIC New York City

PUBLIC New York City

About Us

Flatiron Building
PUBLIC is a creative agency that excels at brand identity and strategic communications. Based in New York City, PUBLIC helps clients communicate their core values with broader impact, efficiency, and appeal.
"Walk into most PR agencies and you'll walk out with some good ideas. The difference between that and a good PR campaign comes down to execution. More than any other agency I've worked with in my career, PUBLIC understands this value."
SEAN KEVELIGHAN
HEAD OF PUBLIC GOVERNMENT AND INDUSTRY AFFAIRS, NORTH AMERICA, ZURICH
ABOUT US
OUR WORK
 
QATAR AIRWAYS
PETROSSIAN CAVIAR
NUTTY GOODNESS
HOOPES VINEYARD
PRIVATEFLY JET CHARTER
ZURICH FINANCIAL
TAITTINGER CHAMPAGNE
SETI INSTITUTE
RIPE LIFE WINES
SAINT JAMES APPAREL

Our Work

QATAR AirwaysQATAR AirwaysPetrossian CaviarPetrossian CaviarNutty GoodnessNutty GoodnessHoopes VineyardHoopes VineyardPrivatefly Jet CharterPrivatefly Jet CharterZurich FinancialZurich FinancialTaittinger ChampagneTaittinger ChampagneSETI InstituteSETI InstituteRipe Life WinesRipe Life WinesSaint James ApparelSaint James Apparel

PANIC

PANIC™
PANIC™
Brand PANIC is a perceptive diagnostic for evaluating brands and developing communications strategy and tactics. By analyzing the five core elements of brand, PUBLIC helps clients understand where they stand and what they stand for. The patented process highlights brand strengths, isolates areas of under-achievement and sets benchmarks for brand growth.
PANIC™
PURPOSE
What your brand stands for and believes in
PANIC™
AESTHETIC
How the brand presents itself
PANIC™
NARRATIVE
The conversation surrounding the brand
PANIC™
INFLUENCE
Notable consumers endorsing the brand
PANIC™
CRAFTSMANSHIP
The actual quality of the product
PUBLIC offers PANIC to all our media relations clients, or provides separate PANIC consulting services. PANIC has been adopted by the Georgetown University McDonough School of Business, where PUBLIC lectures annually on the graduate level marketing syllabus.

Contact Us

New York Skyscrapers
New York Map
CONTACT US
PUBLIC NEW YORK CITY
150 West 25th, Suite 401
New York, NY 10001
212.431.1470 
LEADERSHIP
MARCO LARSEN
Principal
marco@publicnewyorkcity.com

MARK DEFRANCIS
Creative Director
DeFrancis@publicnewyorkcity.com

RACHEL ISSA
Accounts
rachel@publicnewyorkcity.com

DANICA GREGORY
Accounts
danica@publicnewyorkcity.com