PUBLIC New York City

Brand PANIC is a perceptive diagnostic for evaluating brands and developing communications strategy and tactics. By analyzing the five core elements of brand, PUBLIC helps clients understand where they stand and what they stand for. The patented process highlights brand strengths, isolates areas of under-achievement and sets benchmarks for brand growth.

Learn More about PANIC Brand Metrics

What your brand stands for and believes in

How the brand presents itself

The conversation surrounding the brand

Notable consumers endorsing the brand

The actual quality of the product

PUBLIC offers PANIC to all our media relations clients, or provides separate PANIC consulting services. PANIC has been adopted by the Georgetown University McDonough School of Business, where PUBLIC lectures annually on the graduate level marketing syllabus.