New York is a tough town. When author Marco Larsen first moved from Denver to New York City, he knew that the city demanded excellence. The challenge, excitement, and sheer quality of the city drew him – and he realized that he had two missions: figure out the rules of excellence and learn how to make those rules work for him.

An expert in his field, he knows that what worked for him can be useful to aspiring publicists. Larsen thus shares his first-hand experiences in his book, DON’T: The Essential Guide to Publicity in New York City (and any other city that matters).

To succeed in the world of media, you must know the rules of the game. With DON’T: The Essential Guide to Publicity in New York City (and any other city that matters), you’ve got the strategies right at your fingertips.

Learn how to show yourself to your best advantage – so that people will find themselves unable to fully describe your presence; call it class, quality, style, or charm – let that be YOU.

“Don’t” was featured on Amazon’s “hot-sellers” list and has been written about in the New Yorker, the New York Observer, as well as Crane’s New York. Excerpts from “Don’t” will occasionally be featured on the “Off the Cuff” blog, as well as newer posts from Marco that will be featured in his next installment of “Don’t.”  If you are interested in purchasing “Don’t” please visit the website  http://www.dontnewyorkcity.com/