Posts Tagged ‘Facebook’

The Social Network: A Genius Misunderstood

September 29th, 2010

On Monday, I received a rare opportunity to see an advanced private screening of “The Social Network”, courtesy of Mashable.com. This was my first advanced screening of any film and it happened to be one of the most anticipated films of the year. While I came into the situation as a giddy PR professional pretending to play the role of a seasoned film critic, I took this advanced screening more seriously than my usual movie outings. Readers fret not, there is NO need for a spoiler alert here! Enjoy PUBLIC’s exclusive review on David Fincher’s new film, “The Social Network”.

You have seen the posters, watched the trailers, and read about all of the buzz surrounding David Fincher’s new film The Social Network; but does the film actually live up to the hype? In a time when 50% of the films Hollywood churns out are remakes, while a majority of the remaining movies are reserved for rushed projects; it is difficult to land amongst the small percentage of quality films that live up to the audience’s expectations. In my opinion,The Social Network manages to exceed expectations on multiple levels.

Upon the announcement of the film going into production, many naysayers began to question various elements of the project. Why would Fincher and Sorkin depend on former NSYNC front man Justin Timberlake to deliver a performance acceptable for one of the most anticipated films of the year? Or how is David Fincher (director of Se7ven and Fight Club) going to make the transition from action/suspense to drama? Or my personal favorite reaction, are they really making a movie about Facebook?

The film’s lead man, Jesse Eisenberg (Mark Zuckerberg), seizes his moment in the limelight and compliments the Sorkin written screenplay perfectly. Zuckerberg’s constant confrontation with internal and external conflict lead audiences on a psychological roller coaster, challenging viewers to share a wide spectrum of feelings towards the main character as soon as the film begins. The ongoing struggle for Zuckerberg to find his place in the sun among his overachieving classmates, while simultaneously dealing with his ill feelings towards social status and prestige allow for the audience to relate to the lovable computer geek and sympathize with his situation. On the other hand, the film does not shy away from portraying Zuckerberg as the elitist, socially awkward and outspoken individual that he is (in the first 20 mins of the film he gets dumped for making a snide remark about Boston University and proceeds to insult his ex via his personal blog).

While in certain situations, Zuckerberg’s cut-throat and elitist ways alienate the audience and other characters in the film, these same qualities viewed negatively within specific contexts also makes him lovable in other scenes (wearing pajamas to a corporate meeting, producing a business card that reads “I’m CEO Bitch”). His best buddy in the film Eduardo (played by Andrew Garfield) ,despite obvious flaws in Zuckerberg’s character, remains the loyal sidekick for a majority of the movie and serves as the early CFO of Facebook. While both internally struggle over being outcasts to the exclusive clubs at Harvard, Eduardo serves as the voice of reason to Zuckerberg’s emotional distress and whacky antics. The dynamic Sorkin sets up between the two best friends pays homage to the traditional good cop/bad cop scenario, but in a darker and more complex light.

The level of conflict reaches new depths when Sorkin and Fincher introduce Napster founder and habitual troublemaker Sean Parker (played by Justin Timberlake) to the film. While Parker and Zuckerberg differ on a variety of levels, their desire to shake up the system and ‘stick it to the man’ help the two find a common ground and become friends. The relationship between the two forces a wedge between Zuckerberg and Eduardo, thus muffling Zuckerberg’s lone voice of reason and only true friend. Timberlake follows suit with a brilliant performance like his other co-stars, and manages to capture the essence of Parker’s bad boy image. While watching the film it is obvious how the former pop star embraces his role, and delivers lines effortlessly and unforced, and at times stealing the show from Eisenberg and the rest of the cast. After a performance like this, Timberlake has established himself as a Hollywood mainstay.

Though many will not agree with how much I liked the movie and how I felt about the screenplay, the quality of the film cannot be denied. It is refreshing to see a major Hollywood blockbuster bring substance back to the silver screen; and finally the first film in awhile that doesn’t rely upon violence and special effects to “oooo and awww” it’s way to the winner’s circle. The Social Network is a cinematic gem, that people from all walks of life can appreciate and enjoy, it challenges audiences to think about how they feel about the main character rather than the writers figuring it out for the audience. If you are looking for a simple film, you’re obviously not familiar with Sorkin screenplays and this movie may be too rapid-fire for you. But if you are ready to be entertained start to finish and enjoy films that evoke a wide range of emotion, this film will be for you!

-Aaron

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Outta My Face(book Movie)!

July 20th, 2010

The last time an internet-based phenomenon generated inspiration for a full length feature film was in 1998, when “You’ve Got Mail” capitalized on the popularity of AOL and our hearts. Just a bit over a decade later, Hollywood has gone back to a similar formula and looks to social networking giant, Facebook, for a box office hit! One thing that won’t be difficult for the new film: finding a way to market to a 400 million user fan base!

The information super highway is all a-buzz with glad tiding about The Facebook Movie (officially entitled The Social Network).  And what set the wires singing with praise for this upcoming Fincher/Sorkin work?  The release of the full-length trailer:

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Sure, the a cappella choir Radiohead is cool (personally I have a soft-spot for The Brown Derbies’ version of “Karma Police”), but the only reason I believe everyone started feeling so darn jazzed about a movie on Zuckerberg is because all previous teasers were laughable.

Pensive teaser:

Chatty teaser:

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Suddenly the teaser featuring booze, sex, and J Timbo isn’t looking so lame, right?

It also helps up the Twitter chatter when you invest in Twitter advertising.

Bottom line I’m a huge Sorkin fan and will probably give this movie a shot, but I just can’t help feeling like “this is the story of your generation” is being forced down my throat.  And with months until the film’s premier the marketers have got plenty of time to keep packing it in there.

-Topher

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Facebook: Social Innovation Meets Social Destruction

May 25th, 2010

In his Washington Post op-ed, creator of Facebook Mark Zuckerberg said, “People want to share and stay connected with their friends and the people around them. If we give people control over what they share, they will want to share more. If people share more, the world will become more open and connected. And a world that’s more open and connected is a better world.”

I understand Zuckerberg’s desire to make the world an open and connected sphere, but there reaches a point when it all becomes just too much.

Lately- Zuckerberg has been going out on the defense in order to combat the negative press he has been receiving over Facebook’s privacy controls. One Facebook employee even leaked to a Time’s reporter that Zuckerberg “doesn’t believe” in online privacy.  Corroboration to support this belief came in the form of mounting difficulty for users to edit their own privacy settings on the site.

I’m not sure where to direct the blame but recently it seems that Facebook is everywhere.  Is it our own faults-has Facebook nourished our inherent desires to be noticed and recognized and thus made us all inclined to publicize every menial detail of our otherwise mundane lives?  Is it just that this whole privacy scandal has been all over the news-scoring two headlines in the Wall Street Journal, an op-ed in the Washington Post, an editorial in the Times, and gracing the cover of Time magazine all in the last week.  Or could advertisers be the ones to blame- digging their hands into social media to promote their own products.  Whatever the cause of Facebook’s overwhelming presence-the social networking site that boasts 400 million users has, in one way or another, taken over the world, and dare I say…our lives?

While issues of privacy and corporate greed are indeed, reasons to cause alarm, there is something that worries me even more about Facebook.  It seems that we have all become obsessed.   Whether you’re the passive voyeur or the constant status-updater, you know what is going on in the world of Facebook.  If you are online, you more than likely have a tab reserved for it.  Facebook has maneuvered its way into a position within our lives that is much more powerful and encompassing than we are willing to admit.

Whether its formulating status updates, uploading pictures, writing on friends’ walls – everything we do in real life has taken an additional step: The Facebook step.  The days are gone when we could just enjoy something in life for what it was.  Going to your best friend’s bachelorette party?  Well, better make sure your status is updated beforehand; notifying everyone in your social network of the fun adventure you are about to embark on.  You might also want to update your status several times during the actual event…just to make sure everyone knows how much you are enjoying yourself.  You can even compliment these status updates with a mobile upload. Why not?  I mean…it’s just so easy.  And then after it’s all said and done…Facebook is going to need proof of this occasion-in the form of a photo album.  It is also going to be essential that you relive the monumental occasion in the form of wall posts to and from others who participated in this exclusive experience.

We are all guilty of it- and some more than others, but all of this uploading and updating has got me thinking…Are we no longer satisfied with our lives unless proof of them is broadcasted on “the book?”  I know Zuckerberg wants an “open” world for us all to share- but at what cost?  When do our lives stop becoming ours and start becoming the ones we want everyone to think we are living?

-Arielle

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